An historic view of the department
As was mentioned, in 1982 the department was one of CEDES’s
research programs under the title of “Culture and Ideology.”
Its objective was to advance in the dissemination of knowledge about
the political constitution of popular sectors by examining their
own cultural values.
Together with the advent and later consolidation of the democratic
government, several studies were conducted concerning the transformations
that took place in the context of the Argentine political culture
and in the media, particularly with respect to the obstacles) and
challenges that the consolidation of the democratic government had
to face.
The work carried out during this stage includes:
> Cultural policies and the reorganization of the media in the
political transition;
> The role and modes of involvement of political journalism,
the cinema, and literature in the process of building a collective
memory;
> The analysis of diverse writing genres in politics: discourse,
essay, fiction, journalism, the academic paper, among others;
> Linguistic, cultural, and operative analysis of Argentine electoral
campaigns since 1983;
> Quantitative and Qualitative analysis of the cultural practices
and consumption in the city of Buenos Aires and the logics that
preside over the formation of diverse public;
> Television and its forms of involvement in the political process.
In 1991, the department was renamed “Social Communication
Its members, Oscar Landi, Luis Alberto Quevedo, and Ariana Vachieri
developed the following lines of research:
> Comparative analyses of electoral campaigns and of political
marketing;
> The new profile of the audiovisual industry after the privatizations
between 1989 and 1990 and the formation of the so called ¨multimedia¨;
> Communication strategies for the production of messages and
campaigns concerning social policies. Regional project including
the experiences of: Argentina, Chile, Brazil, Colombia and Peru;
> Study program on television discourse and image based on the
top rated television programs in Argentina;
In 1993, the department came to be known as “Communication
and socio-political processes.” where continued with the above
lines of research and also incorporated the following:
> The media and “outsiders” in Latin American politics:
new kinds of leaderships that are generated from peripheral spheres
into the political party system (Collor, Fujimori, etc.)
Towards the late nineties, the lines of research included:
> Bodies and looks across two centuries (sexuality, screens,
and politics)
> The cultural experience. Public, industries, and policies
> Political democracy and Argentina’s integral crisis (1983-2002).
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